Nike ‘Money At’
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Music Video
Nike and JD Sports approached us to do an activation for the launch of the new Air Max colorway design. Instead we convinced them to do a music video. So we linked up with musical act Flyana Boss to create a 3D music video for their new song Money At, as a way to promote the shoe’s release. And to build hype around the launch, we invited Flyana Boss’s closest fans to get 3D-scanned, and be a part of the video.
Bringing the world to life
First we scanned Flyana Boss into a 3D wonderworld, and created a range of easter eggs for die-hard fans to pick up on.
Then we invited fans to the JD Sports store in Times Square to get scanned into our 3D world.
Press
“One-of-a-kind video experience from Translation transformed JD Sports’ flagship store into a surreal ‘open air’ world”
“Nike harnessed the power of 3D scanning technology to capture movements from Flyana Boss and their fans in a way that blurred the lines between reality and the digital realm"”
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