DeLeón ‘Bold Spirits, Rise’
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Launch film
Tasked with relaunching DeLeón Tequila, we partnered with Partizan to created a highly visual spot as part of the new ‘Bold Spirits, Rise’ platform. And to make things as bold as possible, world-renown, celebrity choreographer Shay Latukolan to give the film the magic it deserved.
Behind the scenes
Choreographer ShayLatukolan has worked with such artists Jungle and Childish Gambino, so we asked him to reflect on his creative process in an on-set film.
Press
Best Ads of the Week:
”DeLeón’s arresting new film blends hypnotic choreography, visuals and cinematography to capture the essence of living authentically.”
“DeLeón Tequila unveils its new campaign and bold platform, Bold Spirits, Rise, celebrating what’s possible when a community dares to create and inspire together”
“DeLeón commits to emerging artists who continue to impact and inspire culture”
GCDs Me & Devin Baker
CDs Gin Chen & Gio Serrano
AD/CW Dupree Bostic & Lucas Kelly